Strategy and Content
Sub-Committee Chair
Emma Bell
This committee has the responsibility of developing, implementing and managing communications as an aspect of the stakeholder engagement strategy. Its role will involve
- The establishment of guidelines on the frequency of communications with stakeholder groups based on their influence and importance
- Describe the key messages and programme information to be communicated, and the objectives for delivering these communications, either by channel or by key stakeholder segment.
- Identify the stakeholder audience for each communication
- Describe of channels to be used, including feedback mechanisms
- Describe a process for handling feedback, through a feedback log, how objections will be identified and handled, and including the approach to managing negative publicity
- Present a schedule of communications activities, including target audiences for each
- Refer to any supporting or other communications activity with which each communication should be harmonised.
The committee will support District 9705 with the development of guidelines regarding the development of communication channel strategies both participative and non-participative:
Participative channels including
- Seminars: either as a physical group or as an on-line seminar,
- Workshops, such as PETS and the District Training Assembly;
- Video conferences, such as using Zoom;
- Surveys.
- Social media.
- Briefings, either physical or on-line, where questions may be asked.
Non-participative channels including:
- Letters.
- Newsletters and Bulletins.
- Websites.
- Emails.
- Social media.
- Banners, poster, etc.
